Marketing is a subject for business executives, persons as they have to understand human requirements. People needs are met by businessmen through their marketing strategies. An understanding of customer and seeking response from prospect is marketing. Customers are targeted and classified. The Subject is both art and science as the values to the customers are created and communicated. Right product for right customer is the main principle of business. Marketing accredits the business man. Proper marketing communication is necessary for competitive price for a product. Marketing mix decisions:
- Product
- Promotion
- Comparative & Common size financial statements Analysis
- Price
- Place